Victoria’s Secret & Twitter *graded #4 post

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Victoria’s Secret Twitter Posts

What are the Posts?

These are the last 50 Victoria’s Secret Posts, as of 10/22/2013:

  1. Victoria’s Secret ‏@VictoriasSecret 4h

    TOMORROW: @AngelCandice will answer ur #VSSport q’s on @VSSportOfficial 9pm EST. Follow now & use #AskAnAngel.

  4. Answer: #VSTrick! @BeePrinsloo’s fave breakfast food is EGGS BENEDICT. Congrats to all who got it right!

  5. #VSTrick or #VSTreat: @BeePrinsloo’s favorite breakfast food is Belgian waffles.

  6. Miss our #Halloween #giveaway? Not to worry…another one is coming soon. Remember: #VSTreat for true, #VSTrick for false.

  7. Answer: #VSTrick! @AdrianaLima <3’s chocolate w/ COCONUT. Congrats to all who got it right!

  8. #VSTrick or #VSTreat: @AdrianaLima’s secret indulgence is chocolate with peanut butter.

  9. Trick or treat! We’re about 2 tell a secret. Tweet #VSTreat for true & #VSTrick for false. Guess right & u could win a #Halloween panty!

  10. Strike a pose! @LindzEllingson and @LilyAldridge step out for photogs at our NYC #VSSport Press Event. pic.twitter.com/Gii8E5Fxxm

  11. Best. News. Ever. Our most popular #VSSport bras are now available in ALL STORES! http://i.victoria.com/nE4  pic.twitter.com/AafkuArwOP

  12. Don’t forget: #AngelCard holders have early access to #SecretRewards now til 10/28. Have u earned yours yet? http://i.victoria.com/s4Y 

  18. Your new cashmere crush. Page 148. Dreams & Fantasies, in homes this week. #VSHoliday pic.twitter.com/qOsjM2EB3n

  19. Get your game face on—#VSSport is about to launch an extended cut of their latest video. Follow @VSSportOfficial to see it first!

  21. Calling Angels…have u earned ur #SecretRewardCard yet? #AngelCard holders exclusive early access til 10.28. Shop now: http://i.victoria.com/SFM 

  23. When in doubt: short & sexy. Page 28. Dreams & Fantasies, in homes this week. #VSHoliday pic.twitter.com/xgh38z1dTT

  24. Your #MyVSFallEdit #Pinterest boards are in…now @BeePrinsloo picking her top 6. Come back to vote 10/21. pic.twitter.com/kXof16zFOO

  25. Lazy Saturday doesn’t have to mean not-cute Saturday. Sleep solutions from #BodyByVictoria. http://i.victoria.com/6jJ  pic.twitter.com/nrMWm7boCc

  26. We’re having a #RunwayWalkOff! Show us ur moves & ur walk could be featured on our site! http://i.victoria.com/RWO  pic.twitter.com/qNhGejx3q7

  27. Nothing’s sexier than the night…except maybe @AdrianaLima, #bts at the Victoria’s Secret Night shoot. #VSFragrance pic.twitter.com/KNNGE7M9dM

  29. The Angels will be in NYC, Houston & LA next wk for the #VSWorldsBest Sport Bra tour! Follow @VSSportOfficial 4 details. #VSSport

  30. Ready for a new bra? Understandable. Now thru 10.21, get FREE SHIPPING + a free panty with bra purch. Start shopping: http://i.victoria.com/m22 

  31. Here’s to the night. @AdrianaLima #bts at our Victoria’s Secret Night shoot. #VSFragrance pic.twitter.com/iRfVObKPbE

  32. Get a #bts look at the shoot for Victoria’s Secret Night, our new #VSFragrance, starring @AdrianaLima via @extratv. http://oak.ctx.ly/r/estc 

  33. The top of every wish list? Page 80. Dreams & Fantasies, in homes next week. #VSHoliday pic.twitter.com/HAj6nKN4h3

  34. Photo: Candice Swanepoel will wear this year’s multimillion-dollar Victoria’s Secret Fantasy Bra. So how much is it? http://ow.ly/pRVS6 

    Retweeted by Victoria’s Secret

  35. 4200 gemstones. 1 royal fantasy. Your 1st look at this year’s #VSFantasyBra, worn by @AngelCandice. pic.twitter.com/XyDntQj02o

  36. We have some big news to share tomorrow…any guesses?

  37. Psst…#AngelCard holders get early-access to #SecretRewards starting today! Start filling those carts now: http://i.victoria.com/qwQ 

  38. Victoria’s Secret Night, the new #VSFragrance inspired by a Supermodel night out in #Paris. http://i.victoria.com/JHl  pic.twitter.com/yfhGb0Ivul

  42. Confession: we write on our mirrors. RT if you do too! pic.twitter.com/cMindEs7hX

  43. Psst…BIG news from #VSSport to be announced today. Follow @VSSportOfficial to hear it first!

  44. The #PantyParty’s almost over…but there’s still time to make an entrance! Score 7/$26 undies til 11:59pm EST! http://i.victoria.com/q12 

  45. Do u miss bikini season? We feel you. Check out our #VSSwim 2014 Preview now! http://i.victoria.com/hS7  pic.twitter.com/br8tgbAlp3

  46. Spending the day in your PJ’s? We suggest the Cotton Mayfair. http://i.victoria.com/VTE  pic.twitter.com/BSjLBvctjP

  49. #PantyParty time & u know what that means: 7/$26 cotton undies in US stores & online. http://i.victoria.com/Adi  pic.twitter.com/arBRjaa7Aa

What Type of Posts?

[Victoria’s Secret Twitter Accounts standing at almost 3 million followers and having close to 44,000 tweets, only follows a little over 1,000 accounts].

On its Twitter account, Victoria’s Secret mostly markets their latest products.  Numerous twitter statuses have links that lead you to its main website: victoriassecret.com.  Most of the tweets have a hashtag (#) and many times, a picture as well.  A lot of the tweets are based around the photo put up.  VS integrates some of its related accounts, such as @VSSportOfficial, onto its main one.  It also tags the VS Angels as well, such as @ArianaLima & @angelcandice.  VS tries to involve its followers by telling consumers to check something out, asking questions or for opinions, and having contests and giveaways.

Victoria’s Secret’s audience is for the most part young women, so they try and target them as best they can.  And I believe they do a good job.  As I scrolled through their Twitter Timeline, I saw attractive product suggestions, beauty tips, hip word usage, and even a tweet that said “It’s the weekend! #Partytime❤️”  The brand wants to have a young and fun image, and I believe they are doing a great job achieving this.

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Tweet Categories

  •  Holiday/Seasonal – 8/50 = 16%

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|This category includes tweets that are about or mention a holiday or a temperate climate|

 – Some Examples: Tweets #4-9, giving away Halloween product and using hastags #Trick #Treat #Halloween #candycorn

  •  Marketing new products – 8/50 = 16%

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|In this category, VS is showing off or mentioning something about the latest items they have|

 – Some Examples: VS Swim 2014 (#45) & Perfect Shaped Bra (#48)

  •  Specials/Sales – 5/50 = 10%

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|The category is about any type of product promotional price reduction or “limited-time” reward|

– Some Examples: PantyParty (#49) & Secret Rewards (#37)

  •  News/Events – 12/50 = 24%

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|This category is about any type of new incident that is occurring or will occur involving the VS brand, Angels, or products|

– Some Examples: (#1) Answering VS Sport questions & (#35) New VS Fantasy Bra

  •  Contests – 10/50 = 20%

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– Some Examples: Pinterest Board Contest (#39) & Halloween Giveaway (#4-9)

|In this category, the tweets are about any competitions or freebies given|

  • Product Suggestions – 7/50 = 14%

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Some Examples: (#46) Cotton Mayfair item & (#50)  New Indigo Bra Set

This category have tweets that the VS brand marketed for consumers to buy.

How To Improve Tweets

Victoria’s Secret already does follow a lot of advice given on the Twitter Chapter.  It uses many links, writes relatable information, and tweets late afternoon (around 4pm).  However, Victoria’s Secret could find creative ways to call attention and have viewers click on the links they post.  And, the brand could post more tweets on the weekend, since many people are online and shopping.

Even though the brand already does at times, it could put more invitations to Retweet out to its followers in order to gain more viewers.  The brand does has famous phrases, sayings, and items (Angels, Secret Reward Card VS__) that are their trademarks, but they could also have more unique tweets.  This includes not repeating what they have previously mentioned in their earlier conversations.

One thought on “Victoria’s Secret & Twitter *graded #4 post”

  1. I agree with – they also need more general content. Interesting and useful information that is not a direct tie-in with the brand. It also appears that they need to interact more with their customers. Perhaps they need other twitter accounts for specific content.

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